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Visual Identity
Maya Hyman | 2018
Visual IdentityThe goal:
Help integrate a new agent into the Compass team and kickstart her business with a custom logo and refreshed visual identity.
(Top: Initial three logo options, middle: refinement variations on the chosen logo, bottom: final logo)
The process:
Maya Hyman joined Compass Real Estate as a solo agent. Her brand vision revolved around promoting positive change in the lives of others, starting with finding them the right home.
Through short questionnaires as well as in-person meetings I was able to gain insight into Maya’s aesthetics, personality, and client base, giving me a solid foundation on which to build her new visual identity.
We played with the idea of what it means to BE home, and all the things you can BE once you’ve found your home — eventually landing on the the concept of a bee as a visual mark.
Maya Hyman joined Compass Real Estate as a solo agent. Her brand vision revolved around promoting positive change in the lives of others, starting with finding them the right home.
Through short questionnaires as well as in-person meetings I was able to gain insight into Maya’s aesthetics, personality, and client base, giving me a solid foundation on which to build her new visual identity.
We played with the idea of what it means to BE home, and all the things you can BE once you’ve found your home — eventually landing on the the concept of a bee as a visual mark.
The three logo options captured a range of concepts: a minimal representation of
a bee and an M monogram, a stylized geometric bee, and a honeycomb combined with
an M monogram.
Final Suite of logo lockups
Lockups mocked-up in stationary to visualize it’s scalability
Lockups on print materials to better visualize real world applications to Maya
Logo locked up on a honey jar to connect back to branded items
Maya mentioned during the brand discussions and process.
Maya mentioned during the brand discussions and process.
The result:
The final identity shows a contemporary, geometric approach to a bee icon that weaves in a letter M for Maya—a friendly choice of her first name rather than both initials.