Role: Animation, Video Production, Motion Design
Client: Selldorf Architects / Park House Chelsea
Photography: Nicholas Venezi
Perched at the corner of Tenth Avenue and 22nd Street—directly across from Clement Clarke Moore Park—Park House Chelsea is a collection of ten meticulously crafted residences by the celebrated architect Annabelle Selldorf, founder of Selldorf Architects. To introduce this quietly monumental building to the market,
I led the motion design and video production for a promotional film narrated by Selldorf herself.
Translating Architectural Intent Into Motion
The film centers on an intimate interview with Annabelle Selldorf, whose voice guides the narrative.
Her reflections on materiality, proportion, and restraint became the foundation for the visual language:
slow, deliberate camera moves, elegantly paced transitions, and textural details that mirror the building’s
modernist-inspired design. Motion became a tool not just for communication, but for architectural storytelling.