Office Expansion Toolkit

Role: Motion Design systems, System Organization and Implementation
Art Direction: Jay Peter Salvas

To support Compass’ expansion into the tri-state region (NY, NJ, CT), I created a scalable digital toolkit enabling new offices to launch with consistent, motion-driven social and email assets. The system allows regional teams to produce polished content simply by updating copy and imagery—making it fast, repeatable, and fully on
on-brand.

Brand Social Media Assets

The toolkit was built around four content categories—Brand, Agents, Listings, and Town—each with three unique layout and animation variations. This modular approach empowered local marketing teams to customize assets with minimal effort while maintaining consistent brand standards.

By centralizing layout structure, typography, and motion behaviors, the system allowed for rapid production of assets across multiple regions without compromising
visual integrity or quality.

Agent and Listing Social Media Assets


Town Social Media Assets


By the Numbers Social Media Assets

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