Ellie Shorb Marketing Suite
Compass Real Estate | 2019The goal:
Create a year’s worth of content for an agent team, for use in developing consistent, high-quality print and digital marketing.
The process:
The brief was to create custom illustrations for every month of the year — each with a specific theme — then create related animations for each illustration to be used in the agents’ accompanying Instagram posts.
Clear communication, organization, and expectation setting were crucial for this project to move smoothly, and deliver the highest quality work on-time. I worked with another designer to tackle this project, each of us taking six illustrations and animations.
We met and worked with The Shorb Team and a marketing associate to nail down themes for the desired illustration and animation for each month, and set expectations for how the illustrations and animations would fit within the Compass brand guidelines.
The result:
We produced content for a yearlong campaign of high quality, consistent marketing that could be sent to the printers in advance (and scheduled to post on social media). This gave The Shorb Team more time to focus on their clients, rather than worrying about their next marketing campaign.